Brand Identity – Red Dragon Student Housing
The Red Dragon Student Housing brand identity is bold, modern, and energetic, perfectly suited for a dynamic, student-centered living environment. Designed to reflect strength, momentum, and community, the visual identity is rooted in a powerful blend of design elements and colors that evoke both school spirit and dependability.
The inclusion of a stylized rooftop graphic tucked beneath the "R" nods to the housing aspect of the brand, grounding the identity in its core function while integrating it seamlessly into the design. The geometric forms and strong lines create a sense of stability and trust, essential values for a housing provider.
The color palette strikes a balance between academic tradition and contemporary appeal. These colors signal strength, confidence, and reliability while staying approachable and energetic.
This identity adapts effortlessly across formats, from signage and business cards to digital applications, maintaining clarity and impact at every scale. Overall, Red Dragon Student Housing’s branding positions it as a trusted, forward-thinking housing provider, designed with students’ success and comfort in mind.
LOGO CONCEPT
These sketched logo concepts for Red Dragon Student Housing explore bold, creative ways to visually capture the brand’s identity as dynamic, youthful, and strong. Each version plays with the interplay between type and dragon imagery, symbolizing power, energy, and a sense of home for students.
Concept 1 integrates a fierce dragon head with the letter "R," evoking strength and presence right at the start.
Concept 2 wraps a dragon tail around the word "RED," adding motion and fluidity while emphasizing branding through a unique visual hook.
Concept 3 places the design under a roof shape, subtly reinforcing the idea of shelter and community while keeping the dragon tail motif.
Concept 4 features a bold dragon eye within the "R," creating a sense of mystery and watchfulness that suggests protection and identity.
Together, these sketches reflect a thoughtful exploration of how to balance bold visuals with the message of student-centered housing.